prominence
Nov 9, 12:04 PM
You better believe I promptly cancelled my order with Apple for $128.05 shipping Nov 25 (just have to send it right back to Apple once it arrives for full refund) and ordered from BTL for $89 with estimated ETA weeks before Apple's ship date.
Euphonious
Mar 27, 10:29 AM
With AT&T's network running SO slow at times, I ABSOLUTELY WILL NOT INSTALL an update which make me use the server farm for streaming my own media.
A lot of people need to calm down.
Do you really think that the cloud update is going to stop you playing media that's already on your phone? Do you think Apple's just going to drop the internal memory?
The cloud option will be just that - an option. You'll still be able to store music and video on your phone. The cloud stuff just extends the possibilities.
A lot of people need to calm down.
Do you really think that the cloud update is going to stop you playing media that's already on your phone? Do you think Apple's just going to drop the internal memory?
The cloud option will be just that - an option. You'll still be able to store music and video on your phone. The cloud stuff just extends the possibilities.
Rot'nApple
Mar 29, 04:41 PM
It would be something if the brains at Apple could find a way to utilize and harness that high level of radiated water Japan has since trying to cool down the reactor cores and create some kind of supercharged liquid powered battery with a runtime describe in half-life versus 40 hours music and 7 hours video that the iPod Touch currently has... :eek:
Japan get's rid of that juiced water and Apple's iPod Touch gets some high energy liquid juiced batteries. Of course, there's the issue of health... But Ives can redesign it using lead encasement instead of aluminum pronounced, Al - U - Men - Yum...
Besides, by the time your doctor tells you of any health issues, you're deaf anyway form iPod earbud listening and you wouldn't hear the bad news. :rolleyes:
/
/
/
Japan get's rid of that juiced water and Apple's iPod Touch gets some high energy liquid juiced batteries. Of course, there's the issue of health... But Ives can redesign it using lead encasement instead of aluminum pronounced, Al - U - Men - Yum...
Besides, by the time your doctor tells you of any health issues, you're deaf anyway form iPod earbud listening and you wouldn't hear the bad news. :rolleyes:
/
/
/
Bleubird2
Apr 25, 09:21 AM
Call me naive (or perhaps paranoid) but I've been assuming my location is being tracked since I bought my first smart phone years ago.
Yeah, I just assume if you're using a device that is connected to the internet in some way, you're being tracked in one way or another. We are constantly faced with privacy and technology issues. As someone else has already said, if you don't want to worry about privacy issues disconnect from the internet entirely http://www.theonion.com/video/google-opt-out-feature-lets-users-protect-privacy,14358/ (lol). If you want your location private, get away from smartphones entirely.
Yeah, I just assume if you're using a device that is connected to the internet in some way, you're being tracked in one way or another. We are constantly faced with privacy and technology issues. As someone else has already said, if you don't want to worry about privacy issues disconnect from the internet entirely http://www.theonion.com/video/google-opt-out-feature-lets-users-protect-privacy,14358/ (lol). If you want your location private, get away from smartphones entirely.
Glideslope
Mar 28, 10:55 AM
You can update hardware silently on a different day and still dedicate time to the two major OSes. I don't see the big deal. The MacBook Pros got Quad Core/Thunderbolt treatment but there was only a press release. Shame the iPhone cycle will be slightly extended this year though but oh well.
Sept 2011.
iPhone 5 / iPad HD/Wi-Fi/3G/ New iMacs with SandyBridge Quads.
Sept 2012
iPhone 6 LTE / iPad 3 HD/LTE / Tinted/Smoke Transparent Aluminum. :apple:
Sept 2011.
iPhone 5 / iPad HD/Wi-Fi/3G/ New iMacs with SandyBridge Quads.
Sept 2012
iPhone 6 LTE / iPad 3 HD/LTE / Tinted/Smoke Transparent Aluminum. :apple:
Akme
Mar 30, 08:35 PM
Without editing code, plist or whatever, correct?
Correct. I dragged it into trash. It removed normally. I then went to the applications folder and dragged it back. All worked flawlessly.
Correct. I dragged it into trash. It removed normally. I then went to the applications folder and dragged it back. All worked flawlessly.
phpmaven
Apr 25, 11:28 AM
+1. My IP is being logged right now most likely. No matter where you go, using any communication device, you can be tracked. If you're that paranoid, get off the grid. Every phone company tracks your location. This for iPhone users is just a log of it on your phone.
I do agree, however, that the consolidated.db file should at least be encrypted if it is to remain on the device. Now any good crook knows all they need is your iphone to find out when best to rob you.
Exactly. I don't know why everybody is all fired up about this. If you aren't a criminal, you have nothing to worry about. If you are, then you are probably bright enough to use a burn phone. :p
I do agree, however, that the consolidated.db file should at least be encrypted if it is to remain on the device. Now any good crook knows all they need is your iphone to find out when best to rob you.
Exactly. I don't know why everybody is all fired up about this. If you aren't a criminal, you have nothing to worry about. If you are, then you are probably bright enough to use a burn phone. :p
henrikrox
Apr 18, 05:23 PM
So disappointed in how mac rumors is turning out. There is just good stuff about apple. Nothing about the 7% down in stock the last 16 days.
Bah. Macrumors have gotten so terrible and flooded with people with anger problems and not enough mods to filter stuff.
Bah. Macrumors have gotten so terrible and flooded with people with anger problems and not enough mods to filter stuff.
erikh
Sep 15, 04:22 PM
So, how is MacShrine perceived in the rumor community? Do they have a sufficiently good track record for us to say, "this is it - the Merom MBP is finally coming", or is this likely to be just another rehash of all the Core2Duo MBP hype/frustration going around?
shervieux
May 8, 10:15 PM
This is easy to see
MobilMe Becomes Free
MobilMe gets laden with 1Ads
All part of the Apple strategy
I would be happy to keep paying $99/year for adfree Mobilme
I agree with that. I would keep paying $99 a year for no ads. I am a Christian Minister and the last thing I want is ads on my website. I once belonged to a church that opted for free web hosting. They immediately cancelled when ads for beer, sports illustrated swimsuit, and playboy started appearing in banners.
MobilMe Becomes Free
MobilMe gets laden with 1Ads
All part of the Apple strategy
I would be happy to keep paying $99/year for adfree Mobilme
I agree with that. I would keep paying $99 a year for no ads. I am a Christian Minister and the last thing I want is ads on my website. I once belonged to a church that opted for free web hosting. They immediately cancelled when ads for beer, sports illustrated swimsuit, and playboy started appearing in banners.
Makosuke
May 6, 05:10 AM
I'm not so much joining in the discussion as publicly recording what I think is going to happen in a few years based not really on this prediction, but the way things are going in general, so that I can point to this post in a few years and either say "I told you so" or "look how clueless I was."
I think this prediction is right, at least in general terms, and while to hardcore geeks it may sound like a terrible idea, I doubt it is, and it makes a great deal of sense to Apple. That said, I expect Apple will continue to sell "pro" systems of some sort based on Intel chips for the foreseeable future, to cover the developer/Photoshop-jockey/video-editor market. They're just not going to sell all that many of them.
This is why the ARM transition will not be like the Intel transition (and remember we're not talking about something happening tomorrow):
For one thing, two years is a lot of time at the rate the ARM architecture has been advancing. Predicting anything about how fast the chips will be in 2013 (or how much Intel will have advanced by then) is difficult.
In the quarter the G5 Power Mac first shipped, back in Apple earned $44M on $1.7B in sales, and shipped 787K Macs. In the quarter the first Intel iMacs shipped, in Apple earned $410M on $4.36B, and sold 1.1M Macs.
In the most recent quarter, Apple's profit was $6B--more than their gross in and almost as much as the entire company's gross for all of 2003--on gross income of close to $25B. They sold 3.76M Macs, and more notably 4.69M iPads and well over 20M small-screen iOS devices. They also have something like $65 billion sitting in the bank, which is ridiculous.
Contrast this with Intel, which in the last quarter was doing extremely well, with gross of $12.8B and net of $3.16B. Or, for that matter, IBM, which had revenue of $24B and earnings of $2.9B.
In Apple was a relatively small-time player that got IBM to design a wicked-fast custom desktop CPU. In 2006 they were a somewhat larger company mostly on account of selling a lot of iPods, and weren't in a strong enough position to get IBM to do what they needed with the PPC architecture to the point it could compete with Intel's upcoming Core architecture. Today their Mac business alone is three times what it was then, it's the only segment of the PC industry actually expanding, and the company is HUGE--twice the size of Intel, in terms of financials. Heck, they could buy a controlling stake in Intel based purely on that company's market cap with cash on hand.
Further, of all those 25M+ iOS devices last quarter, every single one was running an ARM processor. While nearly 4 million Macs is nothing to sneeze at, Apple's bread and butter is iOS and ARM-based systems. They know them, they control the whole package, and they have an in-house CPU team for the architecture. One that, based on performance comparisons with the Xoom, is doing its job quite well. They've also managed to sell these devices at prices so low other companies are having serious trouble matching them, while maintaing very healthy profit margins.
As far as Apple is concerned--and with good reason--iOS on ARM is their future. There's no reason to stop selling Macs, but the market for console-style computers is not likely limited to handhelds and tablets--there's almost certainly a lot of demand in the bigger-laptop-with-a-keyboard space as well as large-screen desktops. With the rate of CPU power increase in ARM chips, within a couple of years they're likely to be powerful enough to comfortably handle desktop tasks, particularly considering that the average user really doesn't have any use for anything more than a basic dual-core system--everything else is for pros and bragging rights.
So, by way of prediction, I'd assume that Apple will continue to beef up its in-house ARM team, and once the desktop-grade chips are in place leverage that to replace what we currently think of as consumer Macs with beefier, larger-screen iOS based devices (or perhaps some iOS/MacOS hybrid thing to better handle indirect input, since pointing at a 27" touchscreen is ridiculous for more than a few minutes).
After all, Apple could--and very will might--dump a few billion dollars of their hoard into advancing the ARM architecture in some way that competitors can't match, and/or building out chip fab capabilities to keep prices low and availability high. Intel's entire R&D budget for 2010 was in the range of $6B, AMD's wasn't much over $1B, and Apple likes to control their own destiny, so it's not out of the question if they can hire good enough people.
I also bet that they will keep some "pro" machines--perhaps even those that'll keep the "Mac" moniker--in the lineup, for people who want more traditional workstation software, since there's still a lucrative market for that. These will presumably use Intel chips, but then who knows--even Microsoft is working on a version of Windows for ARM.
And outside the gamer market or the relatively small number of people who need or want a virtualized Windows environment, I seriously doubt most people will care. After all, it hasn't stopped them from lining up to buy iPads, and I have NEVER heard even the most ardent Windows fanboy rant about Windows with the same fervor as a half-dozen non-technical people I know personally who love their iPad.
Geeks and old-school Macheads like myself will wail and moan, and Apple won't care. If they did, the iPad would have run the MacOS.
In related news, Microsoft is in trouble.
I think this prediction is right, at least in general terms, and while to hardcore geeks it may sound like a terrible idea, I doubt it is, and it makes a great deal of sense to Apple. That said, I expect Apple will continue to sell "pro" systems of some sort based on Intel chips for the foreseeable future, to cover the developer/Photoshop-jockey/video-editor market. They're just not going to sell all that many of them.
This is why the ARM transition will not be like the Intel transition (and remember we're not talking about something happening tomorrow):
For one thing, two years is a lot of time at the rate the ARM architecture has been advancing. Predicting anything about how fast the chips will be in 2013 (or how much Intel will have advanced by then) is difficult.
In the quarter the G5 Power Mac first shipped, back in Apple earned $44M on $1.7B in sales, and shipped 787K Macs. In the quarter the first Intel iMacs shipped, in Apple earned $410M on $4.36B, and sold 1.1M Macs.
In the most recent quarter, Apple's profit was $6B--more than their gross in and almost as much as the entire company's gross for all of 2003--on gross income of close to $25B. They sold 3.76M Macs, and more notably 4.69M iPads and well over 20M small-screen iOS devices. They also have something like $65 billion sitting in the bank, which is ridiculous.
Contrast this with Intel, which in the last quarter was doing extremely well, with gross of $12.8B and net of $3.16B. Or, for that matter, IBM, which had revenue of $24B and earnings of $2.9B.
In Apple was a relatively small-time player that got IBM to design a wicked-fast custom desktop CPU. In 2006 they were a somewhat larger company mostly on account of selling a lot of iPods, and weren't in a strong enough position to get IBM to do what they needed with the PPC architecture to the point it could compete with Intel's upcoming Core architecture. Today their Mac business alone is three times what it was then, it's the only segment of the PC industry actually expanding, and the company is HUGE--twice the size of Intel, in terms of financials. Heck, they could buy a controlling stake in Intel based purely on that company's market cap with cash on hand.
Further, of all those 25M+ iOS devices last quarter, every single one was running an ARM processor. While nearly 4 million Macs is nothing to sneeze at, Apple's bread and butter is iOS and ARM-based systems. They know them, they control the whole package, and they have an in-house CPU team for the architecture. One that, based on performance comparisons with the Xoom, is doing its job quite well. They've also managed to sell these devices at prices so low other companies are having serious trouble matching them, while maintaing very healthy profit margins.
As far as Apple is concerned--and with good reason--iOS on ARM is their future. There's no reason to stop selling Macs, but the market for console-style computers is not likely limited to handhelds and tablets--there's almost certainly a lot of demand in the bigger-laptop-with-a-keyboard space as well as large-screen desktops. With the rate of CPU power increase in ARM chips, within a couple of years they're likely to be powerful enough to comfortably handle desktop tasks, particularly considering that the average user really doesn't have any use for anything more than a basic dual-core system--everything else is for pros and bragging rights.
So, by way of prediction, I'd assume that Apple will continue to beef up its in-house ARM team, and once the desktop-grade chips are in place leverage that to replace what we currently think of as consumer Macs with beefier, larger-screen iOS based devices (or perhaps some iOS/MacOS hybrid thing to better handle indirect input, since pointing at a 27" touchscreen is ridiculous for more than a few minutes).
After all, Apple could--and very will might--dump a few billion dollars of their hoard into advancing the ARM architecture in some way that competitors can't match, and/or building out chip fab capabilities to keep prices low and availability high. Intel's entire R&D budget for 2010 was in the range of $6B, AMD's wasn't much over $1B, and Apple likes to control their own destiny, so it's not out of the question if they can hire good enough people.
I also bet that they will keep some "pro" machines--perhaps even those that'll keep the "Mac" moniker--in the lineup, for people who want more traditional workstation software, since there's still a lucrative market for that. These will presumably use Intel chips, but then who knows--even Microsoft is working on a version of Windows for ARM.
And outside the gamer market or the relatively small number of people who need or want a virtualized Windows environment, I seriously doubt most people will care. After all, it hasn't stopped them from lining up to buy iPads, and I have NEVER heard even the most ardent Windows fanboy rant about Windows with the same fervor as a half-dozen non-technical people I know personally who love their iPad.
Geeks and old-school Macheads like myself will wail and moan, and Apple won't care. If they did, the iPad would have run the MacOS.
In related news, Microsoft is in trouble.
Moyank24
May 3, 06:21 PM
We�ve never had a game like this before, so you shouldn�t let this put you off.
if we explore is that our move and then the villain makes his? Or if we pick a door would this be a way to avoid the villain�s traps, since he may have put one in the room we�re in?
I would think that the traps have already been laid. So you may have a point in choosing another room.
if we explore is that our move and then the villain makes his? Or if we pick a door would this be a way to avoid the villain�s traps, since he may have put one in the room we�re in?
I would think that the traps have already been laid. So you may have a point in choosing another room.
Don't panic
May 4, 11:12 AM
in order to speed up the game:
i assume that either we find nothing or we disable a trap or we find a level treasure.
in any case those do not affect our immediate game, so I will already call turn2:
R1T2: Loras' group opens the top right door and moves into the next room
if in the start room we would have found something that might have affected our next move (like a special treasure of some sort, a map or the like) then please disregard the above decision.
i assume that either we find nothing or we disable a trap or we find a level treasure.
in any case those do not affect our immediate game, so I will already call turn2:
R1T2: Loras' group opens the top right door and moves into the next room
if in the start room we would have found something that might have affected our next move (like a special treasure of some sort, a map or the like) then please disregard the above decision.
mabaker
Apr 25, 09:02 AM
Google servers are receiving every single bit of tracking info. Apple’s servers don’t. As easy. Let’s not forget this big picture here.
Besides if you encrypt your backup, nothing can happen. Thank you, have a good day.
Besides if you encrypt your backup, nothing can happen. Thank you, have a good day.
Don't panic
May 3, 09:23 AM
after reading the rules a couple of times:
- secret powers: other than not knowing who is what, do we know what the secret powers are and how they work?
- monsters/trap: do we know how many there are at the beginning? what is the range of their powers? why does the villain has two turns, isn't it the same as if he just gets 4 points in that double-turn? or does he get to move his minion. attack, heal, place new monsters/traps move monsters twice every round?
- moving: move to door means open the door and get into the next passage/room? can monsters move and open doors once they are placed?
- are attacks automatic? when do they occur in the turn?
- can the villain/monster fall into the traps?
- how/how fast does the villain move?
- the villain stats are 16/16 plus 2/2 for each hero alive or 16/16 minus 2/2 for each hero dead?
- does the villain knows where the treasures are?
- can you toss dwarves?
- secret powers: other than not knowing who is what, do we know what the secret powers are and how they work?
- monsters/trap: do we know how many there are at the beginning? what is the range of their powers? why does the villain has two turns, isn't it the same as if he just gets 4 points in that double-turn? or does he get to move his minion. attack, heal, place new monsters/traps move monsters twice every round?
- moving: move to door means open the door and get into the next passage/room? can monsters move and open doors once they are placed?
- are attacks automatic? when do they occur in the turn?
- can the villain/monster fall into the traps?
- how/how fast does the villain move?
- the villain stats are 16/16 plus 2/2 for each hero alive or 16/16 minus 2/2 for each hero dead?
- does the villain knows where the treasures are?
- can you toss dwarves?
shadowx
Aug 12, 01:04 PM
why does BLACK ANODIZED ALUMINUM sound sooooo good? Tasty, I would say!
:D
Wiki
megan fox transformers 2 hot
Megan Fox#39;s Transformers Promo
Gallery photo megan free desktop,iphone,ipad,megan fox hot scene from Full of transformer fox Literallymegan fox video fromhome hot transformers Movie
:D
Wiki
2nyRiggz
Aug 7, 02:06 PM
If I had the money....I might of float away with a maxed out Pro but knowing that I can change up things is sweet enough....exactly what I was waiting for.
Bless
Bless
KREX725
Jul 29, 10:33 PM
While I'm sure if it is true, it'd be a cool phone, but it just seems like one of those rumours that comes up occasionally and then goes away, just like the Tablet Mac.
Normally I would agree, but then Steve hit us with the Intel switch and shook up all my feelings about long-term rumors that come and go.
Normally I would agree, but then Steve hit us with the Intel switch and shook up all my feelings about long-term rumors that come and go.
iJays
May 6, 03:42 AM
Going British was Jonathan Ive's plan. :p
except he lives and pay tax in the US :p
except he lives and pay tax in the US :p
oneighturbo
Sep 16, 02:07 PM
I think if you risk it, they may let you keep the premiums.
risk it? premiums meaning rebates?
risk it? premiums meaning rebates?
dukebound85
May 3, 01:25 AM
Yes, let's not change it because YOU actually have a feel for the numbers.
Yea, it's not just me who has this "feel" or comfortability with the numbers. Anyone raised in the system does...
I do believe that the feel for the numbers and the familiarity of the units is perhaps the strongest reason why it is still around....
Yea, it's not just me who has this "feel" or comfortability with the numbers. Anyone raised in the system does...
I do believe that the feel for the numbers and the familiarity of the units is perhaps the strongest reason why it is still around....
doubleusn
Mar 29, 09:34 AM
Looks nice as a place to store off site backup type stuff, but I still don't see how all this space as a digital music locker for streaming (again the back up part is nice) is all that viable at this time (Amazon, Apple, whoever) as data is getting capped more and more, and will cost more money as more things look to help you blow past your data-cap.
iTunes on iPhone in auto = no data usage, no interruptions.
iTunes on iPhone in auto streaming = data usage, and stream issues ...3G is not everywhere yet.
It is the future, but I until the US cell company's play ball on a cost effective way to do it (the att/tmoe merger won't help) then I don't see this working so well in the US.
iTunes on iPhone in auto = no data usage, no interruptions.
iTunes on iPhone in auto streaming = data usage, and stream issues ...3G is not everywhere yet.
It is the future, but I until the US cell company's play ball on a cost effective way to do it (the att/tmoe merger won't help) then I don't see this working so well in the US.
xpipe
Apr 6, 05:36 PM
I just bought the Xoom a few days ago. I had considered purchasing an iPad 2, but instead of more-or-less duplicating my previous iPad purchase, I thought I'd try something new. I have mixed feelings, but overall I am quite happy with the purchase.
The Xoom hardware seems sturdier to me, but that could just be in my head, and the device feels more powerful to me. The Xoom has a larger, higher-resolution display than the iPad, but the iPad has a much higher quality display. That's an issue for a device that is, essentially, one big screen. One aspect in particular that seems far superior to iOS on the iPad is web browsing, which is likely my most frequently-used feature of ether device. The Xoom blows either iPad away in this regard. It offers near desktop-speed performance in its included browser, with none of the checkerboards and frequent page reloads of the iPad. I'm not sure if this (page reloads) is primarily due to the greater RAM, or the fast speed of the browser; perhaps it reloads so fast it doesn't matter. I don't want to restart the whole flash debate, but I watched quite a bit of flash-based internet video and the device didn't get hot nor did the battery take a disproportionate hit. In fact, the battery life has really been great...two very long evenings of heavy usage, and there's plenty to spare.
Multitasking is also quite nice. One of the first apps I downloaded was a (free) great radio app, and as I was listening to the radio I intuitively started web browsing and going back and forth between a few other apps and it wasn't until I received and replied to a message from a friend that it occurred to me that I was having a really cool and full mobile computing experience. I feel that as iOS and Android (Honeycomb) stand right now, Android offers a lot more potential to serve my needs. To realize this potential, though, they need apps and Apple dominates in this area...not only in quantity but in the overall polish of their top-tier apps. Apple's iOS itself is likewise more polished, and the Android team definitely needs to iron out some of the wrinkles. Not showstoppers, mind you, but Apple clearly had the more mature, stable OS.
So now I have two tablets. I have two computers at my desk, an iMac and a PC, and I can use both of those, but I can't quite figure out how two tablets figure into the equation. I know I'm more excited by the Xoom than I was after I first used the iPad, and I was quite excited by the iPad. Time will tell, but I'm currently leaning more towards the Xoom.
The Xoom hardware seems sturdier to me, but that could just be in my head, and the device feels more powerful to me. The Xoom has a larger, higher-resolution display than the iPad, but the iPad has a much higher quality display. That's an issue for a device that is, essentially, one big screen. One aspect in particular that seems far superior to iOS on the iPad is web browsing, which is likely my most frequently-used feature of ether device. The Xoom blows either iPad away in this regard. It offers near desktop-speed performance in its included browser, with none of the checkerboards and frequent page reloads of the iPad. I'm not sure if this (page reloads) is primarily due to the greater RAM, or the fast speed of the browser; perhaps it reloads so fast it doesn't matter. I don't want to restart the whole flash debate, but I watched quite a bit of flash-based internet video and the device didn't get hot nor did the battery take a disproportionate hit. In fact, the battery life has really been great...two very long evenings of heavy usage, and there's plenty to spare.
Multitasking is also quite nice. One of the first apps I downloaded was a (free) great radio app, and as I was listening to the radio I intuitively started web browsing and going back and forth between a few other apps and it wasn't until I received and replied to a message from a friend that it occurred to me that I was having a really cool and full mobile computing experience. I feel that as iOS and Android (Honeycomb) stand right now, Android offers a lot more potential to serve my needs. To realize this potential, though, they need apps and Apple dominates in this area...not only in quantity but in the overall polish of their top-tier apps. Apple's iOS itself is likewise more polished, and the Android team definitely needs to iron out some of the wrinkles. Not showstoppers, mind you, but Apple clearly had the more mature, stable OS.
So now I have two tablets. I have two computers at my desk, an iMac and a PC, and I can use both of those, but I can't quite figure out how two tablets figure into the equation. I know I'm more excited by the Xoom than I was after I first used the iPad, and I was quite excited by the iPad. Time will tell, but I'm currently leaning more towards the Xoom.
jpcanaverde
Apr 5, 02:52 PM
Maybe now they realize that even companies like Toyota want some more ways to create stuff. Better?
And it isn't about the theme... It could be just a black screen with the text "Buy it." But it would be a jailbreak content made by a big company. It means something.
And it isn't about the theme... It could be just a black screen with the text "Buy it." But it would be a jailbreak content made by a big company. It means something.